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![File (hide): 1414889133713.png (876.52 KB, 2000x2000, 1:1. 2000px-US-FederalTradeComm..na Unpaid Gawker Intern 11/01/14 (Sat) 19:45:33 ID: 6d84dd No.376707 [Watch Thread] It's not just unethical for reviewers and bloggers to not disclose payments, gifts, or free services it is ILLEGAL Let's discuss how to document these abuses and report them to ·ア The revised Guides also add new examples to illustrate the long standing principle that "material connections" (sometimes payments or free products) between advertisers and endorsers -connections that consumers would not expect must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other "word-of-mouth" marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. http:/wrwww.ftc 16 cr-pat-25 s.pof](https://i.kym-cdn.com/photos/images/original/000/858/231/eb7.png)
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Island Sun
Nov 01, 2014 at 10:40PM EDT
Bman95
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