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GamerGate - 2015 ESA study shows Videogame websites and magazines relative influence is 3%

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Factors influencing decisions to purchase video games: 5% Educational Value Word of Mouth Online Game Play Capability Product is Familiar to Me 11%- 4% 8% 22% Interesting Story/Premise from Past Experiences 4% Look of the Packaging Product Reviews in Magazines 396 and Video Game Websites 15% Price Reputation of the Software 2% Publisher/Developer Product's Rating from ESRB Product is a Continuation 2% Other 2% 10% 1% 4% Allows for Multiple Players at a Single Location Quality of the Graphics of a Favorite Game Series -7% Advertising

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Top Comments

Wraithblade

Wraithblade

Apr 15, 2015 at 08:42PM EDT

Game Journalism influence: 3%
Game packaging influence: 4%

+19

TheLaughingMan

TheLaughingMan

Apr 16, 2015 at 02:37AM EDT

Advertising 1%

holy shit i was right advertising really is a worthless industry

+8

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