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GamerGate - EA Director of Digital Communications Speaks

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Chris Mancil says SEPTEMBER 25, 2014 AT 1:24 AM We have all had to deal with trolls, a------, hacker kids, and gamers/fans/haters of all stripes for years. The one redeeming quality of al hem (to me) was that they were always gamers and that was an enthusiasm and love that we all shared. That passion made people do crazy things. As easy as it could have been, I never lost respect for the audience. The people we make games for - even some of the bad ones. That's our business, and I HOPE its why we all still do this. Love for the art AND for the fans. Two sides of the same coin This group of gamers for #GamerGate are angry. P-----. I don't think this incident with Ms. Quinn and the media are the direct cause of this exclusively, but rather a spark that blew up some smoldering issues that have been building for years. This level of anger and commitment by these gamers is intense, and its growing. Something is wrong here, this is abnormal My opinion Its not about Social Justice warriors, that has always been a strong influence in gaming. Sometimes its annoying, sure, but it can also be a positive force as well, a much-needed conscience, and a reminder to us all to consider what we create says and means to people of all ages and backgrounds. Its not really about ethics. Games Media and Games Development have always been intertwined like Siamese twins. We depend on each other greatly, and this relationship (when properly balanced) benefits games and gamers as a whole. I think the real problem here is alienation. Not of values. That's misguided. Its not liberal/conservative values, politics, or world-view. Its fear of being meaningless. Its about our loss of connection between ordinary gamers and the games industry. We are losing our connection with people. I think our industry has been drifting further and further away from our fans, as our business get larger, and our global reach gets broader. This lack of a relationship, of mutual feedback, of a personal connection between ourselves and the audience (I believe) is really the true culprit of most deep seated anger here. There is no connection with us, no trust, not even understanding. Yet gamers depend more and more on us for their primary entertainment (important! and we absolutely depend on them as customers. Yet, our relationship is increasingly one-sided. They being the unit sale, the % converted on the acquisition funnel, or the revenue target-not the person, the player, the gamer who is (or was) exactly like all of us. We NEED them, and they KNOW we need them. They NEED us too - but have we forgotten that? Do we sometimes feel, we don't really need them? This alienation and dependency brings about epic rage think banks, cellular providers, airlines, cable companies and the hate those relationships generate with customers who NEED that service but get treated like beasts... that's our future (some would say our present). And in this environment, a back-handed slap to a mass group of gamers who are mass-labeled misogynists "rapists "gamers are dead" "Games ashamed" are just ghting words* yelled by a distant, contemptuous, un-connected gaming entity that is part of the establishment elite - and this same recipe (the exact same spark) of every single race/political/protest riot the world over from the beginning of time. And like every protest, there are those who support the activists and those who support law & order, and the establishment. But the root cause of the event is usually NOT what they are yelling and fighting about, but something much deeper, and harder to explain Usually being oppressed, insulted, or just generally being abused and invisible And in this outburst of anger, some of the media turned and fired into the gamer protesters, which then became a riot. Both sides now dehumanize the other, making it easier tocalate. I wish I knew how to diffuse it. Your friend Chris

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GrayVBoat

GrayVBoat

Sep 26, 2014 at 07:42PM EDT

Based Chris
Also, I find it odd that, out of all the companies that could have said this, it was EA. What makes it even stranger is that he's talking about how companies are forgetting that gamers are people, not statistics. I guess EA does have humans working for them, after all.

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they_call_me_bob

they_call_me_bob

Sep 26, 2014 at 08:43PM EDT

+6

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