Flavor is the sensory impression of food or other substance, and is determined primarily by the chemical senses of taste and smell. Most food and beverage companies do not create their own flavors but instead employ the services of a flavor company. The flavor creation is done by a specially trained scientist called a "flavorist". The flavorist's job combines extensive scientific knowledge of the chemical palette with artistic creativity to develop new and distinctive flavors. The flavor creation begins when the flavorist receives a brief from the client. In the brief the client will attempt to communicate exactly what type of flavor they seek, in what application it will be used, and any special requirements (e.g., must be all natural). The communication barrier can be quite difficult to overcome since most people aren't experienced at describing flavors. The flavorist will use his or her knowledge of the available chemical ingredients to create a formula and compound it on an electronic balance. The flavor will then be submitted to the client for testing. Several iterations, with feedback from the client, may be needed before the right flavor is found. This is an extremely delicate process that takes a very long time. There are currently thousands of existing flavors in the world as of 2015. Despite all this, you still choose to be salty.

I'm half-surprised that one of these with Corrin didn't pop up first.