This BBC reimagining of classic Sherlock Holmes stories has found a large fandom on Tumblr and deviantArt, inspiring advice animal style image macros to IRL graffiti.

Brazil's well-known columnist Gerardo Rabelo's shoutout to his daughter Luíza in a TV commercial for his housing project went viral, making the 17-year-old study abroad student an overnight celebrity.

This advice animal character represents the "nice guys" who are rejected by women finding their unassertive personalities boring and unattractive.

She won't let you hold her hand
but she'll let you hold her purse.

What has been called 2011's "hip-hop word of the year" has become increasingly saturated across social networks like Facebook and Twitter.